Customer Experience Management (CXM)
The core components of Customer Experience Management consist of commonsense elements that business owners, managers and employees, who are upwardly mobile, employ and preach daily to be more effective at serving customers.
How does what a potential customer thinks about your company affect their decision to transact with your brand?
Customer experiences influence how they feel about your brand. These experiences are not only during their time in the funnel, but also after they have purchased a product or service from you.
How do you monitor, measure and improve the experiences your company is providing? This is where CXM comes in.
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