--- title: Blogs description: A lot is going on at TotalCX. Our team is busy helping our customers deliver better service and sell more solutions. Check here for our latest announcements and our expert blog on tech-enabling your business with smart tools. --- [![TotalCX](https://www.totalcx.com/hs-fs/hubfs/TotalCX_prim_pos_rgb%20(2).png?width=900&height=175&name=TotalCX_prim_pos_rgb%20(2).png "TotalCX")](https://www.totalcx.com) - [Solutions](https://www.totalcx.com/solutions) - [InteractiveTel](https://www.totalcx.com/interactivetel-hosted-phone-system) - [TotalCX](https://www.totalcx.com/totalcx) - [GuardianCX](https://www.totalcx.com/guardiancx) - [SenseiCX](https://www.totalcx.com/senseicx) - [Success Stories](https://www.totalcx.com/success-stories) - [Integrations](https://www.totalcx.com/partners) - Resources - [News](https://www.totalcx.com/news) - [Blogs](https://www.totalcx.com/blog) - [Videos](https://www.totalcx.com/videos) - [About Us](https://callrevu.com/about/) - [Support](https://www.totalcx.com/contact-us) - [Demo](https://www.totalcx.com/demo) [LOGIN](http://dashboard.interactivetel.com) Call Now: +1 888 290 0038 # News, Views & Videos ### News ## [TotalCX Adds Sandler Partners to its Partnership Team](https://www.totalcx.com/blogs/totalcx-adds-sandler-partners-to-its-partnership-team) Apr 15, 2024 | [News](https://www.totalcx.com/blogs/tag/news) HOUSTON – April 16, 2024 – TotalCX, the leading provider of AI-driven customer experience management solutions, has added Sandler Partners, North America's fastest-growing independent telecom, cloud, and IT solutions distributor to its partnership... ## [Jonathan Jackson takes on the Chief Experience Officer role at TotalCX](https://www.totalcx.com/blogs/jonathan-jackson-takes-on-the-chief-experience-officer-role-at-totalcx) Feb 26, 2024 | [News](https://www.totalcx.com/blogs/tag/news) HOUSTON – February 27, 2024 – TotalCX, the leading provider of AI-driven customer experience management solutions, has promoted long-time employee, Jonathan Jackson, to its Chief Experience Officer role. ## [TotalCX Hires Ammar Zuriki as the new Chief Technology Officer](https://www.totalcx.com/blogs/totalcx-hires-ammar-zuriki-as-the-new-chief-technology-officer) Jan 18, 2024 | [News](https://www.totalcx.com/blogs/tag/news) HOUSTON – January 18, 2024 – TotalCX, the leading provider of AI-driven customer experience management solutions, is expanding its senior leadership team and hiring Ammar Zuriki as Chief Technology Officer. Ammar brings 20+ years of leadership... ## [TotalCX Revolutionizes the Customer Communication Experience through Mobile App Integrations](https://www.totalcx.com/blogs/totalcx-revolutionizes-the-customer-communication-experience-through-mobile-app-integrations-integration) Dec 20, 2023 | [News](https://www.totalcx.com/blogs/tag/news) Integration with ICOM AI enables Elead Users to see SMS interactions in CRM ## [TotalCX Expands Leadership Team and Investment in Marketing](https://www.totalcx.com/blogs/totalcx-expands-leadership-team-and-investment-in-marketing) Nov 28, 2023 | [News](https://www.totalcx.com/blogs/tag/news) HOUSTON – November 28, 2023 – TotalCX, the leading provider of AI-driven customer experience management solutions, is expanding its investment in marketing with manpower and technology. Today, TotalCX announces that Jennifer Sanford, founder of... ## [TotalCX CEO, Gary Graves, Honored on 2023 Channel Futures DE&I 101 List](https://www.totalcx.com/blogs/totalcx-ceo-gary-graves-honored-on-2023-channel-futures-dei-101-list) Sep 28, 2023 | [News](https://www.totalcx.com/blogs/tag/news) The list recognizes individuals promoting diversity, equity and inclusion in the technology channel. [« Older Entries](https://www.totalcx.com/blogs/tag/news) ### Blogs ## [CallRevu Acquires TotalCX: A Strategic Move to Redefine Industry Standards and Automotive Customer Excellence](https://www.totalcx.com/blogs/callrevu-acquires-totalcx-a-strategic-move-to-redefine-industry-standards-and-automotive-customer-excellence) May 14, 2024 | [Blogs](https://www.totalcx.com/blogs/tag/blogs) Baltimore, MD - May 14, 2024 — In a strategic industry leadership initiative, CallRevu, a premier entity in the automotive communication intelligence sector, has announced the acquisition of TotalCX, a leading call management platform and integrated... ## [New and Improved Dashboard](https://www.totalcx.com/blogs/new-and-improved-dashboard) Apr 19, 2024 | [Blogs](https://www.totalcx.com/blogs/tag/blogs) When you invest in software for your business, you expect to see results. Financial results. Maybe even improved time management results. Whatever the metric, you expect to see it reflected in the software and on the bottom line. ## [Our SenseiCX Training Leader, Mark Rodriguez, Helps Dealers Shine](https://www.totalcx.com/blogs/our-senseicx-training-leader-mark-rodriguez-helps-dealers-shine) Apr 12, 2024 | [Blogs](https://www.totalcx.com/blogs/tag/blogs) Since engaging with SenseiCX, under the guidance of Mark Rodriguez and Stephen Kaplus, we’ve seen a substantial improvement in our service department’s performance. ## [The Downside of Using Scripts](https://www.totalcx.com/blogs/the-downside-of-using-scripts) Mar 12, 2024 | [Blogs](https://www.totalcx.com/blogs/tag/blogs) (Originally posted on LinkedIn by Mark Rodriguez) Last month we talked about the VALUE of deploying the Guided Discovery Method when training your Sales, Service and BDC team members. We learned that this method is a strategic learning process that... ## [The Automotive Google Call Study](https://www.totalcx.com/blogs/the-automotive-google-call-study) Mar 4, 2024 | [Blogs](https://www.totalcx.com/blogs/tag/blogs) In 2021, Google and TotalCX completed a review of almost 1000 inbound calls to car dealerships. In it they found opportunities for car dealers to identify calls by intent and improve the overall outcome of the calls -- and customer experience. ## [Better Questions Deliver Better Results](https://www.totalcx.com/blogs/better-questions-deliver-better-results) Feb 26, 2024 | [Blogs](https://www.totalcx.com/blogs/tag/blogs) (Originally posted on LinkedIn by Mark Rodriguez) [« Older Entries](https://www.totalcx.com/blogs/tag/blogs) ### Videos ## [The Downside of Using Scripts](https://www.totalcx.com/blogs/the-downside-of-using-scripts-1) Mar 18, 2024 | [Videos](https://www.totalcx.com/blogs/tag/videos) Mark Rodriguez takes us “beyond the script” in his methods of training sales and service reps on proper customer handling techniques. ## [Effective Behavioral Changes for Improved Customer Interactions](https://www.totalcx.com/blogs/effective-behavioral-changes-for-improved-customer-interactions) Mar 4, 2024 | [Videos](https://www.totalcx.com/blogs/tag/videos) Mark Rodriguez captures it best with his description of the value of Guided Discovery Learning in BDC Training. Listen in! {% video\_player "embed\_player" overrideable=False, type='hsvideo2', hide\_playlist=True, viral\_sharing=False,... ## [Fixed Ops Friday Interview With Gary Graves and Jennifer Sanford](https://www.totalcx.com/blogs/fixed-ops-friday-video) Feb 28, 2024 | [Videos](https://www.totalcx.com/blogs/tag/videos) Owen Moon and Fred Lennartz interview Gary Graves and Jennifer Sanford about the benefits that TotalCX provides to Fixed Ops managers and staff. {% video\_player "embed\_player" overrideable=False, type='hsvideo2', hide\_playlist=True,... 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